Yes you Can Can

How do you sell paint? It’s an interesting question because most paint of whatever type does the same sort of job and most manufacturers make a rage of similar colours, don’t they? That’s why I think this campaign from Swedish paint company Colorama for their CanCan range of paint is so clever. It focuses on lifestyle-led design and and is superbly imagined by leading Skandi agency Swartling. Their brief to me as the v/o? “Be stylish”. I think we did a pretty good job between us!